University of Chicago School of Business

Objective: The University of Chicago has one of the preeminent business schools in the country. They attribute much of their superiority to their incredible alumni support and world-class faculty. So much so that the school of business was changed to the Chicago Booth School of Business in honor of one of their most celebrated (and giving) alumni, David Booth. These brand ads were created to leverage the name change and notoriety of their alumni.