Russ’ Restaurants

Objective: A family owned chain of comfort-food restaurants, Russ’ has been a mainstay of West Michigan for nearly 90 years. The original location in Holland, Michigan still serves up plate-loads of pigs-n-blanket, stacked Tuna Melts, and hot Apple dumplings. The marketing assignment was to reawaken cravings for Russ’ style of stick-to-your-ribs, home-cooked goodness using punchy outdoor executions.